Snap, Crackle and Flop!

Now that our Alistair has written out British Historys biggest IOU and left the nations great-grandchildren in hock to who knows who, for how knows long; It was nice last night to settle down and take solace in the latest episode of The Apprentice.

The two teams had just two days to become media advertising geniuses and create a breakfast cereal brand name, character, box design, TV advert and client pitch.
Wow! It’d take most execs. that amount of time to clean the whiteboard and get out their felt marker pens.

One team achieved the task admirably and produced a good campaign. The other team? Well, like all bad products, it all starts with a crappy list of ingredients.

First take a small amount of sclerotic Noorul, the man who never says too much. Well, getting him to say or do anything would be worthy of a prize in itself.

Then add a spoonful of negative Lorraine. “We don’t need the other side to beat us. I’m gonna’ f*** our teams chances up, by whinging and generally carrying on, quite nicely without any help from them thank you.

Mix in a generous measure of  ‘tantrum of the North’ Philip. “It’s quite simple, either I get my own way or I’ll lie down on this floor right now, wave my legs in the air and have the biggest hissy fit the world has ever known.”

To finish this concoction, simmer not-so-gently with Kimberly, ‘I’m an American, get me out of here’, Davis as the finest transatlantic wet blanket project manager ever and you have the makings of a truly, madly, deeply er … mess.

I won’t go through the events of the episode. You can watch them perform in all their cringe worthy mediocrity here.

But I forgot, there’s one other ingredient that you need to produce TV gold like this.

Just add Sugar.

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