The Apprentice – you’re inspired!

Lock the doors, take the ‘phone off the hook, give the cat some prawns, banish the kids to their bedrooms, get granny an extra sherry. Yes The Apprentice is back!

March 25th. (Wednesday) sees the welcome return of this classic suited n’ booted, tycoon finding, knockout TV extravaganza.

Hosted as usual by the Sid James of the corporate boardroom, as Jonathan Ross refers to Alan Sugar, The Financial Times readers version of X-Factor returns for a Fifth series.

I love it when the contestants all start off luvey duvey with each other, talking about team building and giving their all, while all the time hoping and planning to stuff up one anothers chances at the first opportunity.

Though I do think some of the contestants must be looking to be awarded the business persons version of the V.C. because they seem very keen to put themselves right in the firing line.

For example who’d be a team leader in the first programme? Whew, lamb to the slaughter or what? Anyone who’s smart won’t do it but you always get some schmuck who’s talked into doing it by having their vanity massaged.

“We think you’d be great.”
“As soon as we saw you we thought you were the one to lead us in this first task.”
(Titter, titter)
“Aw shuks, sure okay then, ‘course I’ll do it.”

You can almost hear the taxi driver starting his black cab up, ready to whisk them off to business oblivion land. (Though personally I reckon they just get dropped off by the bustop at the end of the road, London taxi fares, do me a favour!)
They won’t be remembered by anybody except possibly some drunken guest at their next party, “Oh you were the prat that went out first weren’t you? You got well stiched up!”

Sometimes their personal competition winning tactics also seem a bit strange to me. Do they not realise that if they get in the bad books of that weeks Team Leader they are going into the boardroom for sure?
If you don’t agree with your boss, shutup, look helpful and take solace in the fact that their gonna’ get theirs sometime soon and you’ll be smiling right at them when they do.

“Et tu, Brute?”
“Damn right matey. BIFF!”

It’s nice to see that Alan Sugar’s cockney accent hasn’t been rounded off by his many years of champagne and limos. It will be a welcome return of some of his not so chirpy cockney catchphrases including:-

“You’re not pissin’ my money up the wall!”
“I don’t like liars, I don’t like cheats. I don’t like bullshitters.I don’t like schmoozers. I don’t like arse-lickers.”
“You’ve gone out and lost me money!”

His accent is so strong I keep expecting him to say, “You’re only supposed to blow the bloody doors off!”, at any minute.

But it does beg the question what will the eventual winners actually be doing? I thought he’d sold his manufacturing empire and was just involved with property?

Perhaps they’ll just end up as glorified secretaries.

If that’s so I do hope the winner has brushed up on their shorthand and typing.

The Apprentice - The Best Of [DVD]

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